
Midlife feminine
mentor
Hi, I’m Jill Martin & I guide women 35+ to live fully expressed & aligned with who they truly are. With a warm yet candid approach, I nudge you towards embodying your love, innate gifts, & the impact you’re made for.
MSc
Behavior Change
13
Yrs Coaching
4
Awards
15
Certifications
200
+ Clients
1
Mini Dog
our work together
The art of coming home to your true nature
There’s a part of you that’s always known you’re meant for more — before life’s roles & to-do lists took over. She’s not gone; she’s just waiting for you to notice her again.
You weren’t made to be almost fulfilled. Or to settle for a checklist life.
I guide women through identity shifts, reconnecting with desire, & stepping into their next juicy chapter — blending energetics, feminine wisdom, & personal brand.
Normal’s not your lane. Extraordinary is your calling.

WHAT PEOPLE ARE SAYING
“Talk about magical!
I needed to work with someone I trusted because you have to get pretty vulnerable & I’m so glad I worked with Jill. She made me feel so comfortable & there was zero judgement. I highly recommend working with Jill. She allowed & created the environment to be able to have an absolutely incredible experience. Thank you to Jill!”
— Erin May-Latawiec, Executive Coach & Business Strategist
my VALUES
curiosity & play
Grace & Compassion
Going beyond self
AUDACIOUS COURAGE
Self Accountability
my APPROACH
This space & the work we’ll do together is born from my own constant unfolding & remembering what I’m here for. I bring warmth & candour, meeting you right where you’re at—messy, crazy, or figuring it out—with space to be you & for what’s possible.
I’ve been coaching women for over a decade, both one-on-one & facilitating groups. My specialty is mentoring midlife women to weave their whole selves, aligning embodied shifts into how they’re seen, expressed, & felt. I blend intuitive and transformational tools: feminine traditions, spirituality, leadership, brand, & behavioral science (with creds to back it up).
Having invested six-figures into my own transformation, I lean on fluff-free, lasting guidance, like energetics & embodiment, to go beyond surface-level shifts & to spark who you truly are.
STOPS along
my WINDING path
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Also, Beer Tub Girl. Yes, cringe—leather chaps, crop tops, padded bras—& also, great cash. I worked late nights & weekends while finishing my BSc so I could study during the day. It was gritty, weirdly efficient, & taught me how to connect with people in loud, messy spaces.
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For 15 years, I held a range of roles at the University of Calgary, including teaching Introduction to Mind Sciences: Health & Exercise Psychology to 250 students fresh out of my MSc.
From there, I shifted into research in organizational change, leadership, stakeholder dynamics, & how teams thrive in complex systems like healthcare. The technical term for it is “implementation science,” but really, it’s the study of human behavior on a big scale.
Later, I also coached, trained, & consulted for professors & graduate students on best practices in research — & won multiple awards for coaching, leadership, & teaching.
Fun fact: one of my research articles has been viewed & downloaded over 1.5 million times.
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At 32, I had it “together” on the path to a PhD, married, brand-new home. But inside I was burned out & unravelling with chronic pain, panic attacks that sent me to the hospital, medicated for depression, & a marriage unraveling.
The PhD kept me chasing gold stars, thinking they’d fix the emptiness. Spoiler: they didn’t.
So I walked away—from the PhD, the marriage, a life that no longer fit. It was truly a universe ass-kicking. Thank God for my mentor, who helped me believe in myself again when I was devastated & starting over from scratch.
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In 2013, I met my now-husband & launched a blog called Academic Soufflé. Somewhere between blogging & rebuilding life, I “accidentally” signed up for a 2-year ontological coach training program (ICF accredited), thinking it was simply a leadership program.
That blog turned into a coaching practice, then into a coaching podcast, Art of Being.
I became obsessed with how we shape our reality through language, body, & meaning, & went deep into learning from the best (& still do!), including years with the OG of coaching, Tony Robbins & his Platinum Partnership events.
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The week I turned 39, my heart went crazy. Literally. A mysterious condition took me out for months & doctors had zero answers.
It was energy work — pranic healing, through Master Stephen Co — that restored me, symptoms never to return. My husband & I both became certified pranic healers, not because we planned to, but because it changed everything.
This experience rewrote what I knew about healing as well as power, purpose, & the way we create our reality. While spirituality was already part of me, this fork in the road opened a much greater calling.
A year later, at 40, I left academia for good.
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Through my spiritual & professional pivot, two teachers changed everything: Donny Epstein (Epienergetics) & Sheila Kelley (S Factor).
Donny’s work in quantum energetics helped me experience energy in radically new ways. I trained as an AlchemE Mentor® & now offer FieldSpeak™ sessions for mastering your personal energy.
Sheila’s work in feminine embodiment reconnected me with power & versions of myself I’d tucked away. I became an Advanced Licensed S Factor® teacher — because this work doesn’t just change your how you feel about your body or your access to the feminine, it changes your life.
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When women pivot their lives, their outer identity often lags behind: how they talk about project & gifts, their online presence, even in their personal style & closets.
I’ve lived this: feeling that my buttoned-up academic closet & online intellectual image were boxing me in a version of myself I’d already outlived.
Now as a Groundswell Certified Brand Strategist (& longtime web designer), I help women to embody & articulate their essence through personal aesthetic: brand, voice & presence.
Brand isn’t about marketing or being an influencer. It’s a spiritual journey to map your highest self to impacting others.
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When I’m not on Zoom connecting to my friends & clients or co-creating with my husband at our family brand agency, you’ll find me in the backyard drinking golden mylk lattes under a fleece blanket. Chaka, our 9lb Brussels Griffon, keeps watch.
I cherish dinners with our kids (26 & 28) & babysitting my nieces, who think I’m silly. I like to think they’re right 😜

01. MY PEEPS
When I have free time I want to spend it hangin’ with my hubs, my girls, & my brother’s family.
02. FOODIE TRAVELS
We love traveling to see friends from around world & have amazing meals along the way, like this INSANE breakfast in Italy.
03. FIRE PITS
If I’m not sitting next to a fire, you’ll find me in nature walking my my mini dog, Chaka, gardening, or bird/animal watching in our yard.

the MASTERPIECE
that’s you
I’ve spent my life geeking out on human potential, from the research lab to coaching rooms, from structured leadership frameworks to the wild landscapes of quantum energetics & feminine reinvention.
If I’ve learned anything, it’s this: energy is everything. And the moment you choose to claim what’s calling you — the bigger why — that’s when the magic begins.
This isn’t about healing who you were.
It’s about claiming the masterpiece you’ve always been.
WAYS TO WORK WITH ME
feminine
EMBODIMENT
Reconnect to sensuality, radiance, & your feminine core
personal
BRAND
Resonate with a presence that reflects your vision & style
professional BIO
Jill Martin is an award-winning Midlife Feminine Mentor and Founder at Ascendi Energetics. She guides women in midlife to live fully expressed & in alignment with who they truly are—unlocking love, purpose & ease without burning down all they’ve built. Whether through one-to-one or in group, she brings warmth & candor in mentoring women to embody & voice their feminine truth.
Jill has an MSc specializing in behavioral medicine & a research background in leadership & organizational change. She’s also certified as an AlchemE Mentor in energetics, ontological coach, feminine embodiment teacher, & brand strategist. Married to a serial entrepreneur & stepmom to two, Jill also appreciates the intersection of relationships with family business.